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So you need app users, right? As many as you can get?
In today’s episode we look at how to build a sustainable business and acquire users at the same time.
We’re going to be talking about what are the channels that you can acquire users from various ad platforms that you may want to look at and also the top line metrics that you need to track to make sure that you’re doing it in a profitable way.
We will also be looking at attribution in terms of how you can track what channel did what in your business.
In this episode you will learn:
1:25 What channels should we utilize to promote acquisition of our app?
We discuss the best online and offline channels you should be considering for promotion of your app.
9:09 What are the optimum mobile advertising platforms we could use?
We show you some of the best ways of advertising to your mobile audience.
12:10 What are the most important metrics we should be focusing on?
We reveal what you should be measuring in order to judge how successful your app has been.
15:24 How do we track appropriate attribution within our app?
We show you how to cross out channels that are no longer working and how to measure the sources which give you the most activity, the most profits, the most engaged and valuable customers.
We would love to hear how you measure your app success and how you find the tools at your disposal in the comments below.
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Pulsate is an All-in-One mobile marketing growth stack used by leading mobile marketers to drive sales from their app, increase user engagement and deliver experiences to build brand loyalty.
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